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Frequently Asked Questions

What is PESTLE analysis?

What is PESTLE Analysis? An Important Business Analysis Tool What is PESTLE Analysis? PESTLE analysis, which is sometimes referred to as PEST analysis, is a concept in marketing principles.

What does the Name Pesta mean?

The name Pesta is from Norwegian folklore, where Pesta was a personification of the Black Death plague. She was commonly said to be a withered old woman carrying either a rake or a broom. If she used the rake, some in the household would survive. If she used the broom, there would be no mercy.

What does Pesta look like?

In those legends she is most often depicted as a deathly pale woman dressed in a simple white peasant dress, who walks across plague-stricken towns and villages leaving dead, corpse-strewn streets in her wake. The name Pesta is from Norwegian folklore, where Pesta was a personification of the Black Death plague.

What is pestle and why is it important?

Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental.

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