cmo.com
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1. Roles of the CMO | Deloitte US
Link: https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/roles-of-the-cmo.html
Description: webChief marketing officers can transform every facet of the enterprise—from strategic planning to talent management to innovation—into a customer-centric endeavor. That means leveraging their expertise in four key roles: growth driver, innovation catalyst, brand storyteller, and capability builder.
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2. Chief marketing officer - Wikipedia
Link: https://en.wikipedia.org/wiki/Chief_marketing_officer
Description: webA chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [1] [2] is a corporate executive responsible for managing marketing activities in an organization.
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3. Chief Marketing Officer (CMO) - Responsibilities, Salary
Link: https://corporatefinanceinstitute.com/resources/career/chief-marketing-officer-cmo/
Description: webWhat is a Chief Marketing Officer (CMO)? A chief marketing officer is a corporate executive who is tasked with overseeing the marketing activities of an organization. Other terms that are used to refer to the chief marketing officer include Marketing Director and Global Marketing Officer.
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4. What is the CMO’s role? | McKinsey - McKinsey & Company
Link: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/what-is-the-cmos-role
Description: webMay 1, 2014 · The CMO’s role is definitely as an agent for change in the organization. I think it's the CMO’s role to challenge the board and to be the voice of the customer. It's also the CMO’s role to never be happy, never be settled, and always be innovating. Marketing is everybody's responsibility.
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5. Definition of Chief Marketing Officer (CMO) - Gartner
Link: https://www.gartner.com/en/marketing/glossary/chief-marketing-officer-cmo-
Description: webA chief marketing officer (CMO) is the corporate executive responsible for an organization’s marketing activities. The CMO's primary responsibility is to generate revenue by increasing sales through: b rand management, marketing communications, market research, product marketing, distribution channel management, pricing and customer …
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6. Chief Marketing Officer (CMO) - Built In
Link: https://builtin.com/learn/careers/chief-marketing-officer-cmo
Description: webDec 14, 2022 · The chief marketing officer, or CMO, is an executive who oversees all marketing processes of an organization. They set the marketing strategy, create benchmarks and maintain a plan for helping a brand achieve success through its marketing activities. Here’s what to know about a CMO’s needed skills, salary and how to become one.
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7. How the CMO Is Becoming the Chief Customer Officer - Gartner
Link: https://www.gartner.com/en/articles/how-the-cmo-role-has-evolved-and-what-s-next
Description: webMarch 28, 2022. Contributor: Kelly Blum. As chief marketing officers take on more responsibility and ownership of CX, understanding the influence they have on company growth is critical to success in this rapidly evolving role. The role of the chief marketing officer (CMO) has undergone a head-spinning transformation over the last decade.
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8. The Forbes World’s Most Influential CMOs List: 2023
Link: https://www.forbes.com/sites/sethmatlins/2023/06/22/the-forbes-worlds-most-influential-cmos-list-2023/
Description: webJun 22, 2023 · The 22 indicators of and proxies for CMO influence included individual, brand, marketing, and campaign attention, sentiment, and salience; the CMO’s visibility in the marketing and business...
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9. The Role of the CMO - American Marketing Association
Link: https://www.ama.org/marketing-news/the-role-of-the-cmo/
Description: webApr 12, 2022 · What Is a CMO? CMO stands for chief marketing officer. It is the highest-level marketing position in a company. A CMO is an important part of any company and determines the brand’s direction and marketing strategy and leads the marketing team.
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10. The evolving role of the CMO | McKinsey - McKinsey & Company
Link: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-evolving-role-of-the-cmo
Description: webAug 1, 2007 · The evolving role of the CMO. August 1, 2007 | Article. David Court. Many chief marketers still have narrowly defined roles that emphasize advertising, brand management, and market research. They will have to spread their wings. (PDF-186 KB)