En este curso aprenderás cómo crear un plan de Marketing Digital utilizando las principales plataformas de inversión digital. Desarrollarás una estrategia de contenidos y moderación para luego crear perfiles empresas en Facebook, Instagram, Twitter y Linkedin. Conocerás cómo funciona Whastapp Business y estarás preparado para lanzarte en los primeros pasos de generación de contenido orgánico y relevante. Conocerás la inversión en redes sociales creando anuncios en Facebook Ads y Google AdWords (red de Búsqueda) y trabajando con plataformas publicitarias tales como Instagram y Google AdWords (Display y Video). Te introducirás en el mundo de la analítica al identificar las principales métricas, realizar e interpretar reportes para optimizar tus resultados. Al finalizar el curso, podrás crear y mejorar las estrategias de Marketing Digital de una empresa o aplicarla a tu proyecto personal.

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