| new direct payday lenders only no third | 0.7 | 0.7 | 7031 | 39 | 53 |
| new payday direct lenders only | 0.96 | 0.1 | 7107 | 30 | 74 |
| direct payday lenders no third party uk | 1.09 | 0.9 | 5465 | 39 | 60 |
| direct payday loan lenders no third party | 1.32 | 0.1 | 7102 | 41 | 53 |
| online direct payday lenders no third party | 1.04 | 0.5 | 3680 | 43 | 90 |
| payday loans direct lenders no third party | 0.69 | 0.1 | 1020 | 42 | 74 |
| direct lender no third party payday loans | 0.12 | 0.9 | 9162 | 41 | 10 |
| new direct payday lenders | 0.68 | 0.9 | 3009 | 25 | 20 |
| payday lenders direct lenders only | 1.2 | 0.8 | 1931 | 34 | 17 |
| new direct payday lenders uk | 1.25 | 0.7 | 7267 | 28 | 50 |
| direct payday loans no third party | 1.79 | 0.3 | 1026 | 34 | 83 |
| direct payday loan lenders only | 1.69 | 0.7 | 9615 | 31 | 28 |
| new payday loan direct lenders | 0.92 | 0.4 | 9426 | 30 | 63 |
| new direct payday loan lenders uk | 1.51 | 1 | 7602 | 33 | 98 |
| brand new direct payday lenders | 0.23 | 0.1 | 4338 | 31 | 36 |
