| new payday direct lenders only | 0.64 | 0.8 | 8719 | 30 | 16 |
| new direct payday lenders only no third | 0.34 | 0.5 | 697 | 39 | 16 |
| new online payday loan direct lenders only | 1.3 | 0.1 | 7601 | 42 | 1 |
| direct payday loan lenders only | 0.52 | 0.9 | 3484 | 31 | 72 |
| payday direct lenders only online | 1.77 | 0.9 | 1137 | 33 | 42 |
| new payday lenders only | 0.79 | 0.5 | 9534 | 23 | 74 |
| new payday direct lenders 2018 | 0.21 | 0.9 | 6493 | 30 | 83 |
| new direct payday loans | 1.92 | 0.3 | 7790 | 23 | 60 |
| payday loan direct lender only | 1.31 | 0.7 | 1528 | 30 | 46 |
| direct payday lenders no third party uk | 1.27 | 0.7 | 6911 | 39 | 81 |
| direct payday loan lenders no third party | 1.58 | 0.8 | 5751 | 41 | 55 |
| online direct payday lenders no third party | 1.9 | 0.1 | 5173 | 43 | 19 |
| payday loans direct lenders no third party | 1.37 | 0.5 | 3734 | 42 | 48 |
| direct lender no third party payday loans | 1.98 | 0.7 | 1620 | 41 | 58 |
| new direct payday lenders | 0.05 | 1 | 4204 | 25 | 65 |
| payday lenders direct lenders only | 1.8 | 0.4 | 2130 | 34 | 28 |
| new direct payday lenders uk | 0.14 | 0.6 | 4575 | 28 | 85 |
| direct payday loans no third party | 1.6 | 1 | 1111 | 34 | 12 |
| new payday loan direct lenders | 1.2 | 0.8 | 1764 | 30 | 14 |
| new direct payday loan lenders uk | 1.29 | 0.2 | 2074 | 33 | 46 |
| brand new direct payday lenders | 0.12 | 0.5 | 6839 | 31 | 8 |
